Informational shocks, off-label prescribing, and the effects of physician detailing

Bradley T. Shapiro

Year of publication:	December 2018
Authors:	Shapiro, Bradley T.
Published in:	Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 12, p. 5825-5945
Subject:	pharmaceutical industry \| promotion \| sales force \| product policy \| advertising and media \| Pharmaindustrie \| Pharmaceutical industry \| Werbung \| Advertising \| Ärzte \| Physicians \| Arzneimittel \| Pharmaceuticals \| Verkaufsförderung \| Sales promotion \| Werbewirkung \| Advertising effects \| Schock \| Shock

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