Innovating business strategies through strategic communities : DoCoMo's use of external expertise in the development of 3G technology

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Large companies and corporations are increasingly required to adapt their own internal methods of knowledge creation, to keep up with the rapid development of their products and their competitors. This adaptation, as Mitsuru Kodama argues in his case study of NTT DoCoMo, involves the creation of partnership‐based, inter‐organizational collaboration with other firms, corporations and customers. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.