Innovation adoption across self-service banking technologies in India
Arun Kumar Kaushik and Zillur Rahman
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaushik, Arun Kumar ; Rahman, Zillur |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 2, p. 96-121
|
| Subject: | Marketing | Service | Consumer behavior | Banking | Banking Industry | Self-service | Indien | India | Selbstbedienung | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Bank | Innovationsakzeptanz | Innovation adoption | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326064