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Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de, (2015)
An introductory guide to organizational neuroscience
Murray, Micah M., (2019)
Consumer neuroscience : past, present, and future
Karmarkar, Uma R., (2019)
Assessing your innovation capability
Di Resta, Ellen, (2014)
Inspiration for innovation
McGowan, Heather, (2014)
The Art of Translating Market Insight into Business Opportunities for Innovation
Di Resta, Ellen, (2010)