Innovation in procurement from rural India using enterprise mobility strategy : a case study
Mrinalini Shah and Nilanjan Chattopadhyay
| Year of publication: |
2014
|
|---|---|
| Authors: | Shah, Mrinalini ; Chattopadhyay, Nilanjan |
| Published in: |
World journal of entrepreneurship, management and sustainable development : WJEMSD. - Bingley : Emerald, ISSN 2042-5961, ZDB-ID 2802091-1. - Vol. 10.2014, 2, p. 143-153
|
| Subject: | Innovation | Enterprise mobile strategy | Marico | Rural India | Indien | India | Mobilkommunikation | Mobile communications | Ländlicher Raum | Rural area | Innovationsmanagement | Innovation management | Informationstechnik | Information technology | Mobile Anwendung | Mobile application |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493021