Innovation in retail: impact on creating a positive experience when buying fashion products
Year of publication: |
2015
|
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Authors: | Vasiliu, Cristinel ; Cercel, Mihai Ovidiu |
Published in: |
Amfiteatru Economic Journal. - Bucharest : The Bucharest University of Economic Studies, ISSN 2247-9104. - Vol. 17.2015, 39, p. 583-599
|
Publisher: |
Bucharest : The Bucharest University of Economic Studies |
Subject: | retail | shopping experience | fashion products | salesperson | brand | innovation in retail |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 1019306920 [GVK] hdl:10419/168935 [Handle] RePEc:aes:amfeco:v:39:y:2015:i:17:p:583 [RePEc] |
Classification: | L81 - Retail and Wholesale Trade; Warehousing ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: |
-
Innovation in retail : impact on creating a positive experience when buying fashion products
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Innovation in retail : impact on creating a positive experience when buying fashion products
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