Innovation Mechanisms in Start-ups : Practice, Strategies and Impacts

by Varun Gupta

Introduction -- Part 1: Innovations in Collaborations -- Strategic Alliances with University Libraries -- Freelancer Supported Innovation in Startups -- Strategic Alliances with Peer Startups -- Part 2: Technology Adoptions -- Technological Support for Business Model Innovation -- Customer Feedback Acquisition Technologies for fostering Innovation -- Part 3: Questioning established norms and practices -- Integrating Ideation and Hackathons for Business Model Innovation: 360 Degree Approach -- Global Market Research for Value Proposition Innovation Amid Pandemics -- Sustained Business Growth in Startups during pandemic: Competency-Industry Relatedness (C-IR) Framework -- Discussion, Conclusion & Strategic Directions.

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Year of publication:	2023
Authors:	Gupta, Varun
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Springer
Subject:	Startups \| Business Model Innovation \| Value Proposition Innovation \| Global Market Research \| Domestic Market Research \| Globalisation; Pandemic \| Strategic Alliances \| Libraries \| Freelancers \| Peer Startups \| Technology Adoption \| Google Market Finder \| Google Ad Preview \| Prototyping Technologies \| Feedback Acquisition Technologies \| Hackathons \| 360 degree approach \| European Union (EU) \| Competency-Industry Relatedness (C-IR) framework \| Geschäftsmodell \| Business model \| Unternehmensgründung \| Business start-up \| Innovationsmanagement \| Innovation management \| Strategische Allianz \| Strategic alliance \| Innovation \| Marktforschung \| Market research \| Suchmaschine \| Search engine \| Innovationsakzeptanz \| Innovation adoption