Innovation und Marketing
Rolf Weiber, Alexander Pohl
| Year of publication: |
2017 ; 1. Auflage
|
|---|---|
| Authors: | Weiber, Rolf ; Pohl, Alexander |
| Institutions: | W. Kohlhammer GmbH (publisher) |
| Publisher: |
Stuttgart : Verlag W. Kohlhammer |
| Subject: | Marketing | Innovation | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 271 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 247-266 |
| ISBN: | 3-17-022995-8 ; 978-3-17-022995-2 ; 978-3-17-023605-9 ; 978-3-17-023607-3 ; 978-3-17-023690-5 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011404569