Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
Year of publication: |
2003
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Authors: | Ziamou, Paschalina ; Ratneshwar, S. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 2, p. 49-61
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Saved in:
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