Innovative client-oriented technology of «Savings bank of Russia»

Innovative management technologies appearance in the management system of JSC “Sberbank Russia” inevitably implies old policy reconsideration. The article suggests new services for JSC “Sberbank Russia” with the aim of credit products sales promotion, customers’ loyalty increase and the bank’s marketability formation both in Russia and abroad.

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Year of publication:	2013
Authors:	Goldyrev, E. ; Kuznetcova, E.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 2.2013, 07
Publisher:	Department of Marketing
Subject:	innovative policy \| mobile version \| Sberbank-online \| IT-systems \| retail lending \| buyer's credit

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010857465