Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation

Tomasz Olejniczak

Year of publication:	2021
Authors:	Olejniczak, Tomasz
Published in:	Folia oeconomica Stetinensia : FOS. - Szczecin : Wydawn. Naukowe Uniw. Szczecińskiego, ISSN 1730-4237, ZDB-ID 2672877-1. - Vol. 21.2021, 1, p. 76-91
Subject:	consumer behavior \| senior consumer segment \| product innovation \| elderly people \| Konsumentenverhalten \| Consumer behaviour \| Ältere Menschen \| Elderly people \| Marktsegmentierung \| Market segmentation \| Innovation \| Produktentwicklung \| New product development \| Zielgruppe \| Target group \| Altersgruppe \| Age group

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012800612

A service of the