Innovatives Brand Management : wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren
Günther Misof, Michael Schwarz
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Misof, Günther ; Schwarz, Michael |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Deutschland | Germany | Markenpolitik | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 186 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201704 |
| ISBN: | 3-658-17324-6 ; 978-3-658-17324-1 ; 978-3-658-17325-8 |
| Other identifiers: | 10.1007/978-3-658-17325-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011634291