Inside the customer universe : how to build unique customer insight for profitable growth and market leaders
Henrik Andersen & Thomas Ritter
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Andersen, Henrik ; Ritter, Thomas |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Holismus | Holistic approach | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | X, 279 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The quick-guide to customer universe based execution -- The executive challenge of driving EBITDA -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to set the agenda -- CUBEical thinking : why the framework works -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe 0806 |
| ISBN: | 978-0-470-69424-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685333