Insight is power : understanding the terms of the consumer-firm data exchange
Manfred Krafft, V. Kumar, Colleen Harmeling, Siddharth Singh, Ting Zhu, Jialie Chen, Tom Duncan, Whitney Fortin, Erin Rosa
| Year of publication: |
2021
|
|---|---|
| Authors: | Krafft, Manfred ; Kumar, Vikas ; Harmeling, Colleen ; Singh, Siddharth ; Zhu, Ting ; Chen, Jialie ; Duncan, Tom ; Fortin, Whitney ; Rosa, Erin |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 1, p. 133-149
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| Subject: | Consumer experience | Customer relationship management | Data disclosure | Data exchange | Data ownership | Information privacy | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514585