Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
| Year of publication: |
2008
|
|---|---|
| Authors: | Wübben, Markus ; Wangenheim, Florian v. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 4, p. 82-93
|