Institutional and resource configurations associated with different SME foreign market entry modes
Year of publication: |
October 2017
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Authors: | Lindsay, Valerie ; Rod, Michel ; Ashill, Nicholas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 130-144
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Subject: | SME | Internationalization | Market entry mode | Resource | Institution | Configuration | KMU | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Ressourcenorientierter Ansatz | Resource-based view | Multinationales Unternehmen | Transnational corporation | Institutionenökonomik | Institutional economics | Markteintritt | Market entry | Institutionelle Infrastruktur | Institutional infrastructure |
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