Institutional forces and customer participation in new product development : a Yin-Yang perspective

Liwen Wang, Jason Lu Jin, Kevin Zheng Zhou

Year of publication:	2019
Authors:	Wang, Liwen ; Jin, Jason Lu ; Zhou, Kevin Zheng
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 188-198
Subject:	Customer participation \| Experience \| Institution \| Ownership \| Perceived dysfunctional competition \| Perceived legal inadequacy \| Yin-Yang perspective

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