Institutional legitimacy and norms-based CSR marketing practices : insights from MNCs operating in a developing economy
Zaheer Khan (Hull University Business School, the University of Hull, Hull, UK), Yong Kyu Lew (Manchester Business School, the University of Manchester, Manchester, UK), and Byung Il Park (College of Business Administration, Hankuk University of Foreign Studies, Seoul, South Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Khan, Zaheer ; Lew, Yong Kyu ; Park, Byung Il |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 5, p. 463-491
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| Subject: | Institutions | Multinational corporations | Developing economy | Corporate social responsibility | Norms | Legitimacy | Corporate Social Responsibility | Multinationales Unternehmen | Transnational corporation | Entwicklungsländer | Developing countries | Legitimität | Institutionenökonomik | Institutional economics | Institutionelle Infrastruktur | Institutional infrastructure | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2014-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507096