Institutionalizing negotiation management : a success factor for B2B sales negotiations
Markus Mayer
| Year of publication: |
2021
|
|---|---|
| Authors: | Mayer, Markus |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Verhandlungstechnik | Negotiation techniques | Business-to-Business-Marketing | Verhandlungsführung | Institutionalisierung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 142 Seiten Illustrationen 21 cm x 14.8 cm, 200 g |
|---|---|
| Series: | Schriftenreihe zum Verhandlungsmanagement. - Hamburg : Verlag Dr. Kovac̆, ISSN 2365-7898, ZDB-ID 2839792-7. - Vol. Band 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English ; German |
| Thesis: | Dissertation, Universität Hohenheim, 2020 |
| Notes: | Enthält u.a. 3 Aufsätze |
| ISBN: | 978-3-339-12114-1 ; 3-339-12114-1 ; 978-3-339-12115-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435563