Intègraphy : a multi-method approach to situational analysis
Sidney J. Levy; Charles H. Kellstadt
| Year of publication: |
2012
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|---|---|
| Authors: | Levy, Sidney J. ; Kellstadt, Charles H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 7, p. 1073-1077
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| Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562162