Intangible resources and export marketing strategy as determinants of export performance: an empirical analysis from the resource-based view
Alex Rialp-Criado ...
| Year of publication: |
2004
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|---|---|
| Authors: | Rialp Criado, Alex ; Rialp Criado, Josep ; Axinn, Catherine Nancy ; Thach, Sharon V. |
| Published in: |
Strategy and performance : achieving competitive advantage in the global marketplace. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-349-51265-2. - 2004, p. 98-131
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| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Internationales Marketing | International marketing | Export | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben S. 127 - 131 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001933809