Extent: | Online-Ressource (XX, 173p. 53 illus, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 157 - 173 |
ISBN: | 978-3-8349-9650-3 ; 978-3-8350-0986-8 |
Other identifiers: | 10.1007/978-3-8349-9650-3 [DOI] |
Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013520931