Integrated couponing : a process-based framework for in-store coupon promotion handling in retail

Axel Winkelmann

Year of publication:	2006
Authors:	Winkelmann, Axel
Publisher:	Berlin : Logos-Verl.
Subject:	Einzelhandel \| Retail trade \| Verkaufsförderung \| Sales promotion \| Kundenbindungsprogramm \| Loyalty program \| Deutschland \| Germany \| Lebensmitteleinzelhandel \| Sales-promotion \| Gutschein \| Rabatt \| Einzelhandelsbetrieb \| Ablaufplanung \| Marketingstrategie \| Kundenmanagement
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10003412133

A service of the