Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah, Mohd Nizam Sahad
Year of publication: |
2016
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Authors: | Siti Aishah Chu Abdullah ; Mohd Nizam Sahad |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 1.2016, 4, p. 305-320
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Subject: | spiritual elements | ethics | marketing strategy | integrated marketing communication | IMC | religion | Islam | Marketingmanagement | Marketing management | Ethik | Ethics | Religion | Spiritualität | Spirituality | Unternehmensethik | Business ethics | Marketing | Wirtschaftsethik | Economic ethics | Weltanschauung |
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