Integrated marketing communications : from media channels to digital connectivity
Year of publication: |
2011
|
---|---|
Authors: | Mulhern, Frank |
Published in: |
The evolution of integrated marketing communications : the customer-driven marketplace. - London [u.a.] : Routledge, ISBN 978-0-415-66892-7. - 2011, p. 11-27
|
Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Digitale Medien | Digital media |
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