Integrated marketing communications
Year of publication: |
1993
|
---|---|
Authors: | Schultz, Don E. ; Tannenbaum, Stanley I. ; Lauterborn, Robert F. |
Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books |
Subject: | Marketinginformationssystem |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Meyer, Jörn-Axel, (1992)
-
EDV-gestütztes Marketing : ein informations- und kommunikationsorientierter Ansatz
Zentes, Joachim, (1987)
-
Link, Jörg, (1997)
- More ...
-
Essentials of advertising strategy
Schultz, Don E., (1988)
-
Essentials of advertising strategy
Schultz, Don E., (1996)
-
Lauterborn, Robert F., (1999)
- More ...