The Use of Integrated Method of the Fishbein's Attitude Model & Customer-Orientated Requirements to Improve E-Customer Behavior & Attitude (Case Study: Automotive vending system in Iran)
| Year of publication: |
2009
|
|---|---|
| Authors: | Sanayei, Ali ; Shafeai, Reza |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 34.2009, 3, p. 115-128
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