Integrated value co-creation and affective commitment in banking industry
Year of publication: |
2019
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Authors: | Wulandari, Nuri ; Nasution, Reza Ashari |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 20.2019, p. 509-515
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Subject: | co-creation | marketing | service dominant logic | value creation sphere | banking | affective commitment | Betriebliche Wertschöpfung | Value creation | Bank | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2019.47 [DOI] hdl:10419/247999 [Handle] |
Classification: | M31 - Marketing ; M10 - Business Administration. General ; G20 - Financial Institutions and Services. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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