Integrating Communications Skills into the Marketing Curriculum: A Case Study
Year of publication: |
2003
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Authors: | Young, Mark R. ; Murphy, J.William |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 25.2003, 1, p. 57-70
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