Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
A. Jajang W. Mahri, Juliana Juliana, Hilda Monoarfa and Amelia Putri Rohepi and Rizuwan Karim
| Year of publication: |
2024
|
|---|---|
| Authors: | Mahri, A. Jajang W. ; Juliana, Juliana ; Monoarfa, Hilda ; Rohepi, Amelia Putri ; Abu Karim, Rizuwan |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 244-259
|
| Subject: | Brand image | Country of origin | Halal product knowledge | Skincare | Markenimage | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Südkorea | South Korea | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-12-2021-0390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451927