Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Simone Guercini and Silvia Ranfagni
| Year of publication: |
2013
|
|---|---|
| Authors: | Guercini, Simone ; Ranfagni, Silvia |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 5, p. 508-521
|
| Subject: | Brand image | Country image | Integration | China | Markenimage | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127913