Integrating country-of-origin image and brand image in corporate rebranding: the case of China
| Year of publication: |
2013
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|---|---|
| Authors: | Guercini, Simone ; Ranfagni, Silvia |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 5 (26.7.), p. 508-521
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