Integrating “education for entrepreneurship” in multiple faculties in “half‐the‐time” to enhance graduate entrepreneurship

Purpose – This paper seeks to highlight the role of entrepreneurship education in encouraging the growth of graduate entrepreneurship in the UK to help overcome the over‐supply of university graduates in a very difficult employment market. This paper aims to discuss the design principle for entrepreneurship education that facilitates graduate entrepreneurship, and the design methodology that allows multi‐faculty collaboration in the provision of entrepreneurship programmes. Design/methodology/approach – This paper begins with the conceptualisation of design principles and frameworks based on current concepts found in the literature, followed by practitioner‐based reflection to shed insights into the process of developing entrepreneurship education in higher education institutions (HEIs). Findings – The authors have developed the “30/70 methodology” to guide the future design of entrepreneurship education, and the “80/20 methodology” to support cross‐faculty entrepreneurship programmes to serve non‐business students. Factors that impede or support academic entrepreneurship and effective integration of entrepreneurship programmes in HEIs are discussed. Originality/value – This paper shares the authors' experiences, and their unique design principles and methodology to support the development of education for entrepreneurship.