Integrating ethical brands into our consumption lives
Year of publication: |
2007
|
---|---|
Authors: | Szmigin, Isabelle ; Carrigan, Marylyn ; O'Loughlin, Deirdre |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 5, p. 396-409
|
Subject: | Fairer Handel | Fair trade | Markenimage | Brand image | Markenführung | Brand management |
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