Integrating Functional Knowledge and Embedding Learning in New Product Launches
| Year of publication: |
2008
|
|---|---|
| Authors: | Ordanini, Andrea ; Rubera, Gaia ; Sala, Mario |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 41.2008, 1, p. 17-32
|