Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
| Year of publication: |
2002
|
|---|---|
| Authors: | Li, Shuliang ; Davies, Barry ; Edwards, John ; Kinman, Russell ; Duan, Yanqing |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 4-5, p. 273-284
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