Integrating judgmental and quantitative forecasts: methodologies for pooling marketing and operations information
| Year of publication: |
2004
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|---|---|
| Authors: | Sanders, Nada R. ; Ritzman, Larry P. |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 7624499. - Vol. 24.2004, 5-6, p. 514-529
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