Integrating marketing and information services functions: a complementarity and competence perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Nakata, Cheryl ; Zhu, Zhen ; Izberk-Bilgin, Elif |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 5, p. 700-717
|