Integrating marketing databases through regressed microsegmentation
| Year of publication: |
2010
|
|---|---|
| Authors: | van Strien, Tatjana ; Snoek, Harriëtte M. ; van der Zwaluw, Carmen S. ; Engels, Rutger C.M.E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 4, p. 424-431
|