Integrating multiple stakeholder issues in new product development : an exploration
Paul H. Driessen and Bas Hillebrand
| Year of publication: |
2013
|
|---|---|
| Authors: | Driessen, Paul H. ; Hillebrand, Bas |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 364-379
|
| Subject: | Innovationsmanagement | Innovation management | Stakeholder |
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