Stakeholder marketing : theoretical foundations and required capabilities
Year of publication: |
2015
|
---|---|
Authors: | Hillebrand, Bas ; Driessen, Paul H. ; Koll, Oliver |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 4, p. 411-428
|
Subject: | Stakeholder marketing | Marketing theory | Networks | Capabilities | Multiplicity | Conceptual paper | Stakeholder | Marketingtheorie | Unternehmensnetzwerk | Business network | Social Web | Social web |
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