Integrating product and technology development

Increasing competition at product, firm, and industry level makes it more and more important to be able to develop new products and – at the same time – develop the necessary new technologies for producing those new products. In this paper we shall take a look at how four firms go about integrating their product and technology development. This serves as the basis of a model for this kind of integration and a general definition of possible means for integrating product and technology development.