Integrating qualitative and quantitative theoretical perspectives in applied advertising research
Beth Mott-Stenerson
| Year of publication: |
2008
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|---|---|
| Authors: | Mott-Stenerson, Beth |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 5, p. 431-433
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709346