Integrating service practice into project management : a matter of "do or die"?
Thommie Allan Burström and Mattias Jacobsson and Mattias Jacobsson
| Year of publication: |
2014
|
|---|---|
| Authors: | Burström, Thommie Allan ; Jacobsson, Mattias ; Wilson, Timothy L. |
| Published in: |
International journal of managing projects in business. - Bingley [u.a.] : Emerald, ISSN 1753-8378, ZDB-ID 2473959-5. - Vol. 7.2014, 1, p. 5-22
|
| Subject: | Project management | SERVQUAL | Communication triangle | Service management practices | Service marketing | Projektmanagement | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247518