Integrating Skills and Content Knowledge in the Marketing Curriculum
Year of publication: |
1995
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Authors: | Lamb Jr, Charles W. ; Shipp, Shannon H. ; Moncrief III, William C. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1995, SUMME, p. 10-19
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