Integrating Systems Modelling and Data Science: The Joint Future of Simulation and ‘Big Data' Science

Although System Dynamics modelling is sometimes referred to as data-poor modelling, it often is –or could be– applied in a data-rich manner. However, more can be done in the era of ‘big data'. Big data refers here to situations with much more available data than was until recently manageable. The field of data science makes big(ger) data manageable. This paper provides a perspective on the future of System Dynamics with a prominent place for bigger data and data science. It discusses different approaches for dealing with bigger data. It reviews methods, techniques and tools for dealing with bigger data in System Dynamics, and sheds light on the modelling phases for which data science is most useful. Finally, it provides several examples of current applications in which big data, data science, and System Dynamics modelling and simulation are being merged.