Integrating technology and marketing: implications for improving customer responsiveness
Year of publication: |
1994
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Authors: | Sashittal, Hemant C. ; Wilemon, David |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 9.1994, 5-7, p. 691-708
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