Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing
| Year of publication: |
2004
|
|---|---|
| Authors: | McQuarrie, Edward F. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 142-153
|
| Publisher: |
Elsevier |