Integration of CRM and QFD: A novel model for enhancing customer participation in design and delivery
| Year of publication: |
2008
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|---|---|
| Authors: | Shahin, Arash ; Nikneshan, Payam |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-2731, ZDB-ID 24093877. - Vol. 20.2008, 1 (11.1.), p. 68-87
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