Integration of cultural retailing with new technologies and media : a case study of the Suzhou Antique Bookstore
Xuechen Gao, Apple Hiu Ching Lam, Dickson K.W. Chiu
| Year of publication: |
2023
|
|---|---|
| Authors: | Gao, Xuechen ; Lam, Apple Hiu Ching ; Chiu, Dickson K. W. |
| Published in: |
Management and marketing for improved retail competitiveness and performance. - Hershey, PA : IGI Global, ISBN 978-1-6684-8574-3. - 2023, p. 112-135
|
| Subject: | Buchhandel | Book trade | Marketing | Technologie | Technology | Digitalisierung | Digitization | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8574-3.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014366082